From online advertising to TV, radio and print ads, there’s no shortage of marketing techniques for businesses to take advantage of. However, one of the most long-standing and arguably still most effective approaches when it comes to attracting customers is face-to-face sales.
In a blog post focussing on this topic, direct marketing experts Appco UK highlighted some of the reasons why there is a strong business case for selling to consumers in person.
It can be highly cost effective
One of the benefits of this technique is the fact that it can be extremely cost effective. In its blog, Appco Group noted that it’s possible to accurately record the success of every single customer conversation. This means you can see precisely how much return you’re getting on your investment. In addition, Appco itself operates a performance-based payment model that means its clients only pay for the results it actually delivers. By entering into agreements with direct sales specialists like this, you can ensure your money is spent effectively.
In contrast, it can be difficult to quantify the success of many other forms of advertising, meaning if you’re not careful, you risk wasting potentially significant sums of money.
It’s a great way to get noticed
Face-to-face sales can also be an effective way to get noticed, Appco suggested. By enabling companies to interact with consumers in person, it can give their profiles an instant boost. This can be particularly important for new businesses and organisations that are launching new products or services, as well as companies that are expanding into different geographical areas.
Appco added that this direct approach can be a good way for businesses to get their brands on consumers’ radars “and keep it there”.
It helps you to connect with customers
Connecting and building trust with consumers is an essential aspect of brand management, and Appco UK noted that speaking to people face-to-face can help companies to achieve this goal. The organisation stated that when this form of sales is done well, it can create a “personal and lasting connection” between consumers and businesses. Expanding on this point, Appco said that by speaking to people in an open, engaging and friendly way and showing real interest in their needs, brand ambassadors can help to build a rapport between the businesses they represent and consumers.
Once trust is established, people are much more likely to become long-term customers and to provide organisations with repeat business.