More than half of all consumers use a mobile device to get information about local businesses or their preferred brands. And Google estimates that nearly 70 percent of all searches are done with smartphones, iPads, and similar mobile gadgets. What all of this mobile searching means is that it’s time to rethink your SEO strategy. There are several compelling reasons to do this, one of them being the fact that Google now considers how mobile-friendly a site is for ranking purposes. Here are a handful of tips to get you started.
1. Make Your Website Responsive to Screen Sizes
Before you do anything to optimize your content for on-the-go searchers, you need to make sure your website is actually going to be appealing place for them to visit. The general recommendation for websites today is to opt for a responsive website design. It simply means having a site that can adapt to whatever screen is being used to view its contents at the time. For SEO purposes, a responsive design is appealing for the following reasons:
• Google recommends it for mobile searching
• It avoids possible duplicate content errors you may get if you have two separate sites (one for mobile and one for desktop)
• It minimizes bounce rates
• It’s easier for visitors to see all of your content on their screen
Bonus Tip: Use the Google mobile-friendly testing tool to see how appealing your site is to mobile searchers.
2. Don’t Save the CTA for the Bottom of Pages
Mobile users are used to scrolling and tapping to find info, not obediently following along until they reach the end of your content. Make it clear what action(s) you want an on-the-go visitor to your site to take with multiple calls-to-action, or by placing your CTA towards the beginning of your content. Since mobile users can automatically make a call on the same device, CTAs with phone number links (click to call buttons) come in handy.
3. Make Content Easy to Digest
While this applies to any online content in general, mobile users tend to want to find what they want quickly. Avoid clutter and make your content easy to digest with short paragraphs, bullet points to emphasize key points, and descriptive subheads. “Easy to digest” for mobile users also includes paying attention to things like page load times with both homepages and landing pages and the sizing of any images you use within your content.
4. Think Local with Your Content
According to Google, a third of all mobile searches are local in nature. Plus, nearly 80 percent of local mobile searches lead to offline purchases. Start by getting a business listing on Google’s My Business, which includes access to Google Maps. Make your content more appealing to local on-the-go searchers by:
• Submitting your business info to local directories
• Paying attention to your online reviews
• Using location references in your content (e.g., city, state, and specific names of neighborhoods or nearby towns you serve)
5. Keep Track of Your Stats
You’ll definitely have a lot of data at your fingertips when it comes to all things SEO-related. Google Analytics alone has all kind of data available about how people are interacting with your brand online. If you have other things to do besides sifting through data, it may be a smart investment to turn to a company like Tucson SEO Pros to get some help keeping track of all that information. Remember, just because you’re seeing good results from your mobile SEO efforts now doesn’t mean things won’t change, especially as Google announces more mobile updates.
Bonus Tip: Consumers spend nearly 90 percent of their time on smartphones in apps, so also look at your mobile app stats.
There’s no denying the important of optimizing your site and its content for mobile users. However, you ultimately want to keep the overall user experience in mind when it comes to how you present any information related to your brand online. In other words, keep real people in mind first, not search engine crawlers, and you’ll increase your odds of maintaining optimal online visibility.