Social media has significantly progressed your ability to network and reach out to both current and potential customers with ease. What once used to be impossible is now simple; with just the click of a button, you can respond to a customer in Germany, then thank a potential customer in Brazil for their interest in your business.
Never underestimate the power of social media to spread the word about your product. Here are 7 ways you can use social media to further your business.
Choose the Best Platform
It’s important to be on every form of social media possible, but make sure it’s a platform that’s relevant to your business. Consider setting up an account on every platform, then monitor them with third-party programs to see which are frequented most by your target audience—you can then eliminate the ones that aren’t generating interest, and focus your attention on being particularly active on the ones that are.
1. Create Shareable Content
Generate and post unique content that can easily be shared by anyone who follows your social media accounts. With every share, your business name will reach new potential customers, and generate more interest in your company, while establishing you as relevant. ACN Inc a multi-level marketing company out of North Carolina, encourages their independent business owners to use social media respectfully and to be transparent and ethical at all times. Following these principles can work well for any network marketer, regardless of the company they are with.
2. Offer Discounts and Coupons
As a reward for loyal customers, it’s a good idea to offer occasional discounts and coupons to keep them happy and encourage them to continue following your page.
3. Manage Customer Service
Everyone has an opinion they want to be heard these days, and social media offers that platform. While you’ll get positive feedback, you’ll receive negative feedback as well. Take these opportunities to publicly prove to your customers that you value them and will do everything possible to correct problems and resolve issues.
4. Hold Contests
Free stuff just for following—what customer wouldn’t love that? Hold contests and drawings, encouraging followers to share your posts to be entered to win a free product. This free advertising will pay off tenfold.
5. Share Tips
Sharing tips on how to better use your product will be welcomed by customers, and help you establish yourself as credible in your given field. Keep your profiles public so your posts can easily be shared and reach an even bigger audience.
6. Link Back to the Big Names in the Business
Tagging some of the most influential people in your career field in posts is an excellent way to get your name out there even more. Consider sending a message to the person you tag or link to so they know you shared something about them—if they like it enough, they may even reference you or share your post with their followers.
7. Engage Your Customers
Aside from hard work and networking, one of the most important elements of a personal or multi-level marketing business (like ACN) is your ability to connect with people. Share your story so customers and potential customers can relate to you. Engaging your customers and letting them see you for you will make them more likely to do business with you and want to see you succeed.
Build Your Business Now
Create social media accounts for your business and follow these 7 simple tips to start building your business now.