So many people are on the social media bandwagon that they have forgotten the power of email marketing. Email is the real key to seeing a nice return on your investment. Email Marketing has the ability to span far and wide, and social media is limited to a specific crowd. With a touch of a button, your email can be sent to tens of thousands of people and get your product or services shared globally. It can be used to connect with current customers or to reach out to new ones. It is a vital tool for your direct response website design. With that in mind, here are seven steps to improve your e-mail marketing:

Edit Your Content

If you want to attract the masses, you will need something that makes them stop and read what your email is all about. Your goal is to grow and improve the e-mail marketing purposes. For list growth, you need excellent content. Rather than another email from a business that is mundane, you need something that adds real value and is worth the time to read it. Potential customers are more likely to send you a direct response through your website.

Change Your Style

If your emails are just basic, perhaps that is part of the problem. You need to add subject lines, alt tags and even pre-headers to make them spectacular. These are the three basics of email marketing. Why do you need a subject line? It is the first and maybe the only part of the email that the other party may see. You want to take time and effort to create something engaging. The alt tag will describe the text that appears when an image is not downloading properly. This should have a call to action that will compel the reader to download the images and take action. Lastly, the pre-header text is a list of email content actions and it is an excellent way to engross others.

Incorporate HTML and CSS

Do not rely on images alone to get your message across. HTML emails are all the rage these days. By using standard HTML, you have a great amount of control over the email’s appearance and overall design. That does not mean to avoid images; it just means that you should incorporate an eclectic mix when drafting an e-mail marketing letter. A marketing article from litmus.com states that at least 43 percent of all Gmail recipients turn of their image option. This is just one reason to make HTML useful and the email more appealing.

Segment the List

Rather than just sending the same email to all the clients, why not segment the email list? This means targeting customers based on past shopping experiences or personal preferences. All advertising campaigns are a timely venture, so paying attention to a customer’s trends can only help. A pertinent email marketing campaign will take into consideration the recipient’s preferences. Customers can have more frequent communications with you, states emailmarketing.com.

Set Up Marketing Analysis

The email and all of its content is important; however, there must be some way to measure its overall effectiveness. It’s important to make sure that there is some sort of measuring analysis in place. Each campaign should be analyzed for effectiveness and tweaked to ensure the next campaign is even better.

Use Automation

Email marketing that is trigger- based is effective. It provides a relationship between the subscriber and your company. If you want to be successful, you must define your businesses rules and set frequency limits. By using an automated campaign, you can generate well-timed and pertinent messaging that a subscriber is often thrilled to receive. Make it easy for them to send direct responses to your business site.

Make Sure Your Emails Are Getting Through

With today’s savvy email service providers, you want to make sure that they do not have you blocked from getting into their inbox. Some companies are no longer vouching for deliverability. Your company must be authenticated to make sure your emails are getting to your customers. If there are any spam complaints against you, they need to be addressed. Using an engaged list will help a long way to get your email delivered, so they are not sitting in a spam folder somewhere in cyber-land.

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